HI, I'M ASHLEY
A Senior UX Designer with 7 years of experience
connecting user needs with business goals to design simple, impactful experiences that move the business forward.
HI, I'M ASHLEY
A Senior UX Designer with 7 years of experience
connecting user needs with business goals to design simple, impactful experiences that move the business forward.
HI, I'M ASHLEY
A Senior UX Designer with 7 years of experience
connecting user needs with business goals to design simple, impactful experiences that move the business forward.
App Redesign
App Redesign
Improved Blue Cross of Idaho's app store rating from 1.5 to 5 stars by redesigning the app to match today's consumers patterns and expectations with mobile apps.
Improved Blue Cross of Idaho's app store rating from 1.5 to 5 stars by redesigning the app to match today's consumers patterns and expectations with mobile apps.
Post-launch Website Optimization
Post-launch Website Optimization
Raised the website's net promotor score to record high numbers by turning real-time user insights into impactful design updates.
Raised the website's net promotor score to record high numbers by turning real-time user insights into impactful design updates.
Service Experience Design
Service Experience Design
Reduced member dissatisfaction by simplifying and streamlining how we present benefits through digital and non-digital channels.
Reduced member dissatisfaction by simplifying and streamlining how we present benefits through digital and non-digital channels.
Web Redesign
Web Redesign
Boosted new patient growth for a physical therapy clinic through redesigning their website to align with what prospective patients seek when choosing a doctor.
Boosted new patient growth for a physical therapy clinic through redesigning their website to align with what prospective patients seek when choosing a doctor.
Read what my leaders and colleagues
say about me.
Ashley consistently demonstrated a rare blend of creative vision, technical rigor, and a deep commitment to human-centered design.
Ashley played a pivotal role in our digital transformation initiative, leading user research, design, and testing efforts that directly contributed to a remarkable 70-point improvement in our Net Promoter Score.
Her impact on our organization was profound. Beyond her project contributions, Ashley elevated Blue Cross of Idaho’s overall UX capability. She worked tirelessly to instill best practices, mentor others, and foster a culture that values the user experience.
I have no doubt she will be an asset to any organization fortunate enough to have her.
Brian Fortson
Director of UX at Aflec
Ashley was awesome to work with! She was a fantastic UX designer. She was easy to collaborate with and made coming to work fun!
She was great at taking feedback from user testing and pulling that into her designs. She was always willing to jump in to help where needed on the team. She has a creative eye for mobile and web design.
Ashley has a bright design future ahead of her!
Andria Clark
Lead Digital Strategist and Product Manager at RxBenefits
I thoroughly enjoyed working on a team with Ashley! She is a talented and creative designer with an exceptional eye for detail.
Her 'win together' collaborative approach and contagious positive energy, even when working under tight deadlines, are truly a breath of fresh air.
Regardless of the project, Ashley brings a creative, driven, and diligent approach that inspires everyone around her to also do their best work.
I would work with Ashley again in a heartbeat!
Kris Bowser
Training and Enablement Manager at Adobe Workfront
Read what my leaders and colleagues
say about me.
Ashley consistently demonstrated a rare blend of creative vision, technical rigor, and a deep commitment to human-centered design.
Ashley played a pivotal role in our digital transformation initiative, leading user research, design, and testing efforts that directly contributed to a remarkable 70-point improvement in our Net Promoter Score.
Her impact on our organization was profound. Beyond her project contributions, Ashley elevated Blue Cross of Idaho’s overall UX capability. She worked tirelessly to instill best practices, mentor others, and foster a culture that values the user experience.
I have no doubt she will be an asset to any organization fortunate enough to have her.
Brian Fortson
Director of UX at Aflec
Ashley was awesome to work with! She was a fantastic UX designer. She was easy to collaborate with and made coming to work fun!
She was great at taking feedback from user testing and pulling that into her designs. She was always willing to jump in to help where needed on the team. She has a creative eye for mobile and web design.
Ashley has a bright design future ahead of her!
Andria Clark
Lead Digital Strategist and Product Manager at RxBenefits
I thoroughly enjoyed working on a team with Ashley! She is a talented and creative designer with an exceptional eye for detail.
Her 'win together' collaborative approach and contagious positive energy, even when working under tight deadlines, are truly a breath of fresh air.
Regardless of the project, Ashley brings a creative, driven, and diligent approach that inspires everyone around her to also do their best work.
I would work with Ashley again in a heartbeat!
Kris Bowser
Training and Enablement Manager at Adobe Workfront
Read what my leaders and colleagues
say about me.
Ashley consistently demonstrated a rare blend of creative vision, technical rigor, and a deep commitment to human-centered design.
Ashley played a pivotal role in our digital transformation initiative, leading user research, design, and testing efforts that directly contributed to a remarkable 70-point improvement in our Net Promoter Score.
Her impact on our organization was profound. Beyond her project contributions, Ashley elevated Blue Cross of Idaho’s overall UX capability. She worked tirelessly to instill best practices, mentor others, and foster a culture that values the user experience.
I have no doubt she will be an asset to any organization fortunate enough to have her.
Brian Fortson
Director of UX at Aflec
Ashley was awesome to work with! She was a fantastic UX designer. She was easy to collaborate with and made coming to work fun!
She was great at taking feedback from user testing and pulling that into her designs. She was always willing to jump in to help where needed on the team. She has a creative eye for mobile and web design.
Ashley has a bright design future ahead of her!
Andria Clark
Lead Digital Strategist and Product Manager at RxBenefits
I thoroughly enjoyed working on a team with Ashley! She is a talented and creative designer with an exceptional eye for detail.
Her 'win together' collaborative approach and contagious positive energy, even when working under tight deadlines, are truly a breath of fresh air.
Regardless of the project, Ashley brings a creative, driven, and diligent approach that inspires everyone around her to also do their best work.
I would work with Ashley again in a heartbeat!
Kris Bowser
Training and Enablement Manager at Adobe Workfront
About Me
Ashley Sanford
Ashley Sanford
Currently, I’m a Service Experience Designer at Blue Cross of Idaho, where I lead end-to-end experience design across digital and non-digital channels.
Currently, I’m a Service Experience Designer at Blue Cross of Idaho, where I lead end-to-end experience design across digital and non-digital channels.
I thrive most in the creative process when I'm turning insights into thoughtful, user-centered designs that make things feel effortless–even when they're complex behind the scenes.
I thrive most in the creative process when I'm turning insights into thoughtful, user-centered designs that make things feel effortless–even when they're complex behind the scenes.
